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Deprivation & opportunity in Rugby

IMD 2019 · 61 LSOAs · MHCLG · OGL v3.0

What is the area opportunity and deprivation level in Rugby?

Rugby has a Gera Area Opportunity Index (GAOI) of 66.6/100 (rank 103 of 313 English local authorities), 8.7 points above the national average of 57.9/100. This places Rugby in the "High Opportunity" tier. Source: English Indices of Deprivation 2019 (MHCLG), OGL v3.0.

Proprietary metric:Gera Area Opportunity Index (GAOI/100)·As of September 2019 · updated when MHCLG publishes new IMD (last: )

66.6

GAOI / 100

#103

of 313 English LAs

High Opportunity

Opportunity tier

+8.7

vs England avg (57.9)

Domain breakdown — Rugby

All scores 0–100 (higher = less deprived / more opportunity). Derived from IMD 2019 by inverting and normalising each domain across all 313 English LAs.

GAOI domain sub-scores for Rugby
DomainIMD weightGAOI sub-scoreBar
Income22.5%74.1/100
Employment22.5%73.5/100
Education13.5%68.5/100
Health13.5%47.8/100
Crime Safety9.3%44.4/100
Housing Access9.3%66.8/100
Environment9.3%78.7/100

Raw mean IMD composite: 14.12 (population-weighted across 61 LSOAs). Population (mid-2015): 104,455.

Explore your opportunity profile

Compare domain scores and customise the GAOI weighting to match your priorities.

Explore Rugby's opportunity profile across all 7 deprivation domains. Toggle custom weighting to see a GAOI tailored to what matters most to you (e.g. prioritise employment and housing when choosing a place to rent).

66.6/100High Opportunity
vs England avg
+8.7 pts

Official ONS-weighted GAOI · Rugby · IMD 2019 source data

Domain breakdown (0 = most deprived, 100 = least deprived)

💷 Income(22.5%)74.1/100
👔 Employment(22.5%)73.5/100
🎓 Education(13.5%)68.5/100
🏥 Health(13.5%)47.8/100
🔒 Crime Safety(9.3%)44.4/100
🏠 Housing Access(9.3%)66.8/100
🌿 Environment(9.3%)78.7/100

GAOI sub-scores derived from English Indices of Deprivation 2019 (MHCLG, OGL v3.0). Each sub-score = inverted and min-max normalised domain score across all 313 English LAs. Custom weighting is illustrative — not an official statistic.

Questions about Rugby

What is the deprivation level in Rugby?
Rugby has a Gera Area Opportunity Index of 66.6/100 (rank 103 of 313 English LAs), placing it in the "High Opportunity" tier. Its population-weighted mean IMD score is 14.119 (lower IMD = less deprived). The national average IMD is 19.535. Source: English Indices of Deprivation 2019, MHCLG, OGL v3.0.
What are the strongest and weakest opportunity domains in Rugby?
In Rugby, the strongest opportunity domains are environment (78.7/100) and income (74.1/100). The domains with most room for improvement are health (47.8/100) and crime safety (44.4/100). All scores are 0–100 (higher = less deprived / more opportunity), derived from English Indices of Deprivation 2019 (MHCLG).
How does Rugby compare with the England average for deprivation?
Rugby's GAOI of 66.6/100 is 8.7 points above the England average of 57.9/100, based on the English Indices of Deprivation 2019 (MHCLG). It ranks 103 out of 313 English local authorities (rank 1 = least deprived / highest opportunity).

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Also see: Gera Liveability Index, crime rates by area, and air quality by area.

Source: English Indices of Deprivation 2019 — File 7 (All LSOA Scores, Ranks, Deciles). Published by Ministry of Housing, Communities & Local Government (MHCLG), September 2019. Licensed under the Open Government Licence v3.0. GAOI methodology: https://gerarent.com/methodology/gera-area-opportunity-index. Data as of ; page updated .