How is the Remote workers Persona Fit score weighted?

For remote workers the six sub-scores are weighted: Connectivity (broadband) 35%, Affordability (rent) 25%, Living cost (council tax) 15%, Safety (low crime) 10%, Health (life expectancy) 10%, Schools (Ofsted Good+) 5%. Each sub-score is a min-max-normalised 0–100 value over real government data; the weighted average is the Gera Persona Fit. Full method at /methodology/gera-persona-fit.

Which area is best for remote workers right now?

Bracknell Forest (South East) ranks #1 with 75.5/100, followed by Southend-on-Sea (75.1) and Ipswich (74.0). Recomputed quarterly from the source datasets.

Best places to live in England for remote workers

Persona weighting: Connectivity (broadband) 35%, Affordability (rent) 25%, Living cost (council tax) 15%, Safety (low crime) 10%, Health (life expectancy) 10%, Schools (Ofsted Good+) 5%.

Updated quarterly · last recomputed 2026-06-19 from the latest government data releases.

What is the best place to live in England for remote workers?

As of 2026-06-19, the best England local authority for remote workers is Bracknell Forest, scoring 75.5/100 on the Gera Persona Fit index — a persona-weighted composite of rent, crime, Ofsted schools, broadband, life expectancy and council tax across 286 English local authorities, joined from seven government open datasets. GeraRent recomputes it quarterly.

Gera Persona Fit: Bracknell Forest 75.5/100How this is computed

Top 50 areas for remote workers

#	Area	Region	Persona Fit	GLS
1	Bracknell Forest	South East	75.5	76.0
2	Southend-on-Sea	East of England	75.1	69.7
3	Ipswich	East of England	74.0	68.5
4	Peterborough	East of England	73.3	67.4
5	Milton Keynes	South East	73.2	70.1
6	Erewash	East Midlands	73.0	66.2
7	Derby	East Midlands	72.2	64.3
8	Oadby and Wigston	East Midlands	71.9	66.2
9	Worthing	South East	71.9	66.3
10	Luton	East of England	71.5	66.5
11	Swindon	South West	71.2	64.6
12	Braintree	East of England	71.1	68.0
13	Gosport	South East	70.9	66.6
14	Epsom and Ewell	South East	70.5	69.3
15	Rushmoor	South East	70.4	67.4
16	Broxtowe	East Midlands	70.1	63.5
17	Southampton	South East	69.8	62.9
18	Cannock Chase	West Midlands	69.6	60.9
19	Kingston upon Hull, City of	Yorkshire and The Humber	69.6	54.4
20	Leicester	East Midlands	69.6	60.3
21	Stoke-on-Trent	West Midlands	69.6	60.1
22	Fareham	South East	69.4	69.5
23	Slough	South East	69.4	66.8
24	West Oxfordshire	South East	69.3	67.5
25	Coventry	West Midlands	69.1	56.9
26	Wolverhampton	West Midlands	69.0	59.8
27	Reading	South East	68.9	65.0
28	Worcester	West Midlands	68.9	60.8
29	Maldon	East of England	68.5	67.7
30	Chesterfield	East Midlands	68.2	62.3
31	Torbay	South West	68.2	64.8
32	East Cambridgeshire	East of England	68.1	67.8
33	Hyndburn	North West	68.1	54.6
34	Cambridge	East of England	67.8	65.8
35	Dudley	West Midlands	67.8	60.7
36	Amber Valley	East Midlands	67.7	63.7
37	Adur	South East	67.6	65.4
38	Thurrock	East of England	67.5	62.8
39	Portsmouth	South East	67.3	64.5
40	Wirral	North West	67.3	53.6
41	Hartlepool	North East	67.2	52.7
42	Norwich	East of England	67.2	64.0
43	Solihull	West Midlands	67.2	63.7
44	Cheltenham	South West	67.1	63.3
45	Gedling	East Midlands	67.1	62.4
46	North East Derbyshire	East Midlands	67.1	62.5
47	Wakefield	Yorkshire and The Humber	67.0	53.5
48	Fenland	East of England	66.8	63.7
49	Lincoln	East Midlands	66.8	59.7
50	Knowsley	North West	66.4	52.1

By region

Remote workers in East Midlands Remote workers in East of England Remote workers in London Remote workers in North East Remote workers in North West Remote workers in South East Remote workers in South West Remote workers in West Midlands Remote workers in Yorkshire and The Humber

Adjust the weights to your own priorities

Set how much each factor matters to you (0 = ignore, 10 = top priority). The ranking updates instantly against your weights.

Affordability (rent)5Safety (low crime)2Schools (Ofsted Good+)1Connectivity (broadband)7Health (life expectancy)2Living cost (council tax)3Limit to region (optional)

Your top areas in England

1Bracknell ForestSouth East75.5
2Southend-on-SeaEast of England75.1
3IpswichEast of England74.0
4PeterboroughEast of England73.3
5Milton KeynesSouth East73.2
6ErewashEast Midlands73.0
7DerbyEast Midlands72.2
8Oadby and WigstonEast Midlands71.9
9WorthingSouth East71.9
10LutonEast of England71.5
11SwindonSouth West71.2
12BraintreeEast of England71.1
13GosportSouth East70.9
14Epsom and EwellSouth East70.5
15RushmoorSouth East70.4
16BroxtoweEast Midlands70.1
17SouthamptonSouth East69.8
18Cannock ChaseWest Midlands69.6
19Kingston upon Hull, City ofYorkshire and The Humber69.6
20LeicesterEast Midlands69.6
21Stoke-on-TrentWest Midlands69.6
22FarehamSouth East69.4
23SloughSouth East69.4
24West OxfordshireSouth East69.3
25CoventryWest Midlands69.1

Score = your weights applied to each area’s real, normalised sub-scores. The underlying figures come from seven UK government open datasets — see the methodology.

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Sources (all Open Government Licence v3.0):

ONS — Price Index of Private Rents — as of May 2026.
HM Land Registry — UK House Price Index — as of April 2026.
MHCLG — Council Tax levels set by local authorities in England — as of 2026-27.
Ofcom — Connected Nations (Gera Broadband Index) — as of July 2024.
ONS — Life expectancy by local authority — as of 2017-19.
Ofsted — State-funded school inspection outcomes — as of 31 May 2026.
Home Office — Police recorded crime (PFA) + ONS population — as of Year ending December 2025.

Licence: Open Government Licence v3.0 © Crown copyright. Recorded-crime figures are neutral official statistics shown as context only and must not be used to characterise an area or its residents.